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🪴 What's the most you'd spend on this houseplant?

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Houseplant Digest Newsletter

One weekly email with tips, tricks, guides and discussions around our favourite thing – houseplants!

What's the most you'd spend on this houseplant?

Rich here, and welcome back to Houseplant Digest, sponsored by Houseplant SOS.

In this week’s issue:

  • Why Forbes (yes, Forbes) is talking about plants
  • A $10K Alocasia that shocked me
  • The most expensive plants ever sold
  • Why price doesn’t equal plant parent success
  • What this says about the future of houseplants
  • What’s the most money you’d spend on a houseplant?
  • And more…

🇬🇧 Sheffield Answers

Every week, I get tons of questions about growing houseplants. In “Sheffield Answers”, I’m going to pick one out each week and answer it. Want to submit your own and get it featured next week? Click here to ask me a question!

Question: "​​You’ve talked a lot about semi-hydroponics using Leca but I see you use straight perlite with some plants and Leca with others, how do I know which is the better choice for my plants?" Frances

My Answer: I don’t think it matters too much. The medium is just there to support the plant. I do prefer using pon, which are little stones. Looks nice and seems to support the plant better. I experimented with perlite but it tends to go a bit mushy so I wouldn’t recommend

🪴HOW TO & TIPS

Last week, I was scrolling when I came across something unusual: Forbes magazine talking about houseplants.


Forbes! A business and money mag that usually covers billionaires, markets, and mergers (flashback to memories as an accountant) suddenly writing about a four-inch plant.


Naturally, I had to click.


The headline?


“Houseplant Sells for $10,000.”

Turns out, it was a pink-variegated Alocasia infernalis with just two leaves.

That got me wondering: what are the most expensive plants ever sold?


Well, I did the research and compiled a list…


Wild, right?

Anyway, why does this even matter?


Here’s the thing: I’m never going to own one of these plants, and that’s the point.


Just because something sells for thousands doesn’t make it a “better” plant. In fact, some of these “grail plants” come with serious baggage:

  • Monstera Albo: prone to browning and crispy variegation.
  • Pink Princess: often reverts to plain green, leaving buyers disappointed.
  • Obliqua: notoriously slow and fragile, more stress than joy for most owners.


Price doesn’t equal happiness. And honestly, many of the most expensive plants are status symbols first, houseplants second.


Still, I think it’s telling. A decade ago, you’d never see Forbes cover the houseplant market. Now it feels that the industry is big enough, and wild enough, to catch mainstream attention.

That’s good news for us. It means more interest, more availability, and yes — more crazy trends. But at the end of the day, what matters isn’t how much a plant is “worth” on paper. It’s how much joy it adds to your shelf, your home, and your daily life.

A question for you...

Plant Of The Week

Pellionia repens variegated

The variegated Pellionia repens, or Watermelon Pellionia, is a lush trailing plant with light green and cream leaves, ideal for terrariums and hanging baskets. Native to Malaysia, it thrives in high humidity, bright indirect light, and warm temperatures (18°C-24°C). Keep its soil consistently moist with good drainage, and protect from cold drafts and direct sunlight.

▸ You can order it here (UK only) 👉 https://collabs.shop/w1q1lg

Use code SHEFFIELDMADEPLANTS for a 10% discount.

Products I use to keep my plants strong and healthy

Amazon UK 👈

Amazon USA 👈

Did you know?

The Monstera Obliqua is so delicate that in the wild it can be mistaken for a lace doily. Its leaves are often more holes than leaf tissue.

Houseplant Digest is brought to you by Houseplant SOS.

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Houseplant Digest Newsletter

One weekly email with tips, tricks, guides and discussions around our favourite thing – houseplants!